Decisions — Cross-Rehab (lead/spec build)

Lead-mode rule: decide, don't ask. Each entry = decision + rationale. All of these are

override points for the operator (or the client once contacted).

D1 — Operating mode: draft-first

Spec site for an uncontacted lead. Full draft built immediately with [TBD:] markers,

draft ribbon + noindex on the deployed preview. Rationale: the deliverable is a convincing

demo for outreach, not a production launch.

D2 — Category spec: physiotherapy-osteopathy-chiropractic

Auto-mapped from Places type physiotherapist; confirmed against dossier (sports physio).

Deviation: single practitioner, so no Team section — "About Joffrey" page instead. Sitemap

trimmed to Home / About / Services (Approach) / First visit + FAQ / Contact. Conditions

pages deferred until client contact (SEO investment premature for a spec build).

D3 — Languages: FR primary, EN secondary

Lausanne practice → FR primary. EN justified by the review base (multiple EN reviews, one

explicitly praising his English) and his FR/EN/NL language list. NL omitted: no evidence of

NL-speaking clientele in Lausanne worth a third locale in a spec build.

D4 — Brand: derived from the real logo

The Google profile contains the actual Cross-Rehab logo (orange athlete + barbell,

"Physiothérapie du Sport"). Palette anchored on sampled values: orange #ff7a00, warm

taupe-charcoal #585049, plus gym-environment neutrals (light wood, black steel, white).

Typography: Barlow Semi Condensed (headings, athletic but legible) + Barlow (body) —

athletic-clinical, not used by any other portfolio site.

D5 — NAP: Google listing verbatim

"Rte de Renens 18, 1008 Lausanne" + phone 079 568 78 35, despite RME saying "1008 Prilly"

(see cautions.md). Canonical citation = Google Business Profile.

D6 — Primary CTA: "Book an assessment" via phone

No online-booking link discoverable (RME mentions online booking but no public widget/URL

found). Draft CTA = call + contact form with [TBD: email] recipient. Swap to real booking

tool at contact if one exists.

D7 — Stack: Astro starter

Static marketing site, tokens-driven, from the suite's astro-starter template.

D8 — Publish targets

Private GitHub repo pajai/cross-rehab-joffrey-smeets-lausanne + Cloudflare Pages project

of the same slug. Draft ribbon + noindex until client go-live. No custom domain (client

decision, T10).

D9 — Schema: Physiotherapy type

Physiotherapy (subtype of MedicalBusiness) + Person for Joffrey Smeets. No

aggregateRating (policy). No medical claims in structured data.

D10 — Distinctiveness check result (2026-08-11)

check-tokens: clean. check-distinctiveness: one soft warning — accent #a84a00 within 58

RGB units of fleur-de-renens-maison-des-natas red #b3272d. Kept: both Cross-Rehab orange

tokens are sampled from the business's own logo (D4), and the primary #ff7a00 + charcoal

hero + Barlow Semi Condensed pairing are unlike any portfolio site. Hero layout:

charcoal-band-left-text-logo-card-right (not in recent registry layouts).